Keystone Sporting Arms

e-commerce, sporting goods

Keystone Sporting Arms

project background

Keystone Sporting Arms, LLC is the number 10 long gun manufacturer in the U.S. according to a 2010 industry report. Their primary focus is on the beginning/youth shooter. Currently, KSA manufactures Crickett® rifles, Chipmunk® rifles, and Revolution® stocks.

When I was approached by KSA, it was apparent that their web presence was in disarray due to the multiple brands which they manufacture. The goal from the start was to umbrella the three main brands under Keystone Sporing Arms. Aside from completely restructuring, KSA needed a fresh look for their online store. The store currently boasts a total of just under 200 products for sale. Most of which have up to 10 variations (color/size).

project features

  • information architecture – consolidate 3 brands/websites into 1 brand with a cohesive look and feel
  • ecommerce – featuring nearly 200 products with multiple variations
  • email marketing – link current Constant Contact account to all forms on new website